19 Jun 5 Sales & Marketing Tips to Help Grow Your Business

Your business might have the best product or service around yet it will still be challenging to grow the enterprise if your sales and marketing efforts are lacking or non-existent. Alternatively, if your business’s offerings are similar or inferior to those provided by the competition, a savvy marketing/sales campaign can help you win even more market share. Below, we detail five marketing and sales tips to stimulate growth.

1. Use Social Media as a Sales and Marketing Tool

Social media started as a place for college students to socialize in a digital realm.  Nowadays, social media marketing services are used by businesses in all different sectors and niches. If your business does not have a social media presence, it is long past time to modernize.  Set up accounts on Twitter, Facebook, LinkedIn, and Instagram. Provide your online audience with helpful, informative and insightful content through these social media platforms. Tout your company’s offerings, discounts and new products/services in a subtle manner and you will bring that many more interested customers into the fold.

2. Tailor Marketing Strategies to Your Target Customer

There is no sense marketing to the masses if your offering has limited appeal. If you are not certain as to which demographics are most inclined to purchase your products/services, perform some research. Ask customers to fill out surveys to learn more about their backgrounds and needs. Interact with your company’s “foot soldiers” on the ground who spend time with your customer base. Such employees have valuable insight in regard to which types of people are purchasing your products at the highest frequency.You can also use a CRM software to increase productivity.

3. Initiate an SEO Push

Spend the little bit of money necessary to boost your company’s search engine optimization (SEO) and you will gradually enjoy an uptick in sales. SEO is centered on the strategic use of keywords and key phrases throughout online content from your website to your blog, social media and beyond. Aim for a keyword saturation rate between 1.5% and 2.5% with each piece of online content and through a plagiarism check as well. Though your SEO services will take some time to produce meaningful results, this effort will make it that much easier for those genuinely interested in your offerings to find your online footprint through an online search.

4. Stay in Contact With Your Customers

Part of the sales challenge is finding a way to get customers to think about your business and its offerings. If your target audience forgets about your company, they will not think twice before purchasing similar products or services from your competitors.  Aside from social media and traditional outbound advertising methods, you can also contact your target audience through an email newsletter. If customers are willing to opt into text messages, send texts from time-to-time to notify customers of new offerings, specials, discounts, and other relevant updates.

5. Start a Podcast

Podcasting is easier than most business owners and managers think. All your business needs for a podcast is a computer and a microphone. Some customers simply do not enjoy reading the written word. Others are constantly on-the-go and do not have time to read lengthy blog posts or website pages. Prospective and current customers can easily listen to a 10-20 minute podcast while driving to work, jogging or doing chores around the house.  

Be Patient With Your New Sales and Marketing Strategies

It will take some time for the strategies detailed above to result in a meaningful addition to your bottom line. If these techniques do not spur a sales spike after six months have passed, continue to tinker with your sales strategies. Stay the course, get expert help from a digital marketing agency and it will only be a matter of time until your sales and marketing efforts propel your business to new heights.

This post was sent to us by Marla DiCarlo.

About the Author: 

Marla DiCarlo is an accomplished business consultant with more than 28 years of professional accounting experience. As co-owner and CEO of Raincatcher, she helps business owners learn how to sell a business so they can get paid the maximum value for their company